Competitor analysis

Compares competitors on price, features, audience and positioning, and finds the gap you can own.

---
name: competitor-analysis
description: Analyze competitors of a product or business. Use when the user asks who the competitors are, how they compare, or how to position against them.
---

# Competitor analysis

1. Ask for (or infer) the product, target customer and market. Find 4-6 direct competitors and 2 indirect alternatives (including "do nothing" or spreadsheets).
2. For each competitor, from their own website and public reviews:
   - who they sell to
   - pricing (plans and entry price)
   - top 3 features they lead with
   - what customers praise and complain about in reviews
3. Build a comparison table.
4. Find the gaps: segments nobody serves well, complaints nobody fixes, price points nobody covers.
5. Recommend one positioning statement: "For [customer] who [need], [product] is the [category] that [difference], unlike [main alternative]."

Date the analysis; prices change.